Vol. 13 No. 2 (2025): Issue 2 Volum 13 July 2025

Articles

• A Influence of Digital Literacy on Customer Purchase Intention:The Mediating Role of Social Media Usage and Moderating Impact of User Engagement and e-Word of Mouth

  S. AZAD S. AZAD, F. MALIK, S. IRFAN, A. QAMAR (Author)

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• A Psychosocial Aspects of Split Shift in Professionals

  A. Naz, A. Rabbani A. Naz, A. Rabbani (Author)

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• A Redefining Productivity: Integrating Itqan for Precision, Purpose,and Ethical Value in Industry 4.0 and Education 4.0

  S. AHMED S. AHMED, M. S. ASHRAF, M. A. IMAM, S. ULLAH (Author)

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• A Development and Validation of the Digital Escapism Scale forAdults

  S. SAMREEN S. SAMREEN (Author)

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• A Revisiting the Relationship Between Greenwashing Perceptionand Consumer Purchase Intentions: Assessing the Mediating Roleof Word of Mouth and the Moderating Role of EnvironmentalKnowledge

  A. BIBI A. BIBI, L. MUHAMMAD, A. SAJJAD, M. ASAD, G. PANRA, A. MALIK (Author)

  • Issue 2 Volum 13