A IMPACT OF EMOTIONAL LABOR ON ORGANIZATIONAL COMMITMENT WITH MEDIATORY ROLE OF SELF-EFFICACY AMONG CALL CENTRE EMPLOYEES IN PAKISTAN
Keywords:
The purpose of this paper was to examine the impact of emotional labor on organizational commitment with mediatory role of self-efficacy. Data were collected from 120 employees working in different Call Centers across Pakistan using a questionnaire. Results indicate that emotional labor is negatively associated with organizational commitment even though the relationship is insignificant. While mediatory role of self-efficacy is established, implications are also discussedAbstract
IMPACT OF EMOTIONAL LABOR ON ORGANIZATIONAL COMMITMENT WITH MEDIATORY ROLE OF SELF-EFFICACY AMONG CALL CENTRE EMPLOYEES IN PAKISTAN