A Services Quality & Students Satisfaction Level

Abstract

Objective of the research was to explore the relationship flank-by Students satisfaction level with five variables shown in framework. Population of this study was whole country (Pakistan). As a sample, seven universities as well as degree awarding institutes were selected by convenient stratified sampling. Field survey was applied. 490 questionnaires were circulated & finally acknowledged (n=446). Response rate was 91%. Likert scale methodology applied in structural questionnaire. Statistical Package for Social Sciences (SPSS) 21st edition analyzed the data. First analyzed the Demographic variables statistical portion, (r) correlation, (R²) regression, ANOVA analysis, as well as Coefficient Variance analysis. Level of data reliability can be measured by Cronbach’s Alpha (0.941). Hypothesis also retrospective that Students satisfaction level has a strong & positive association flank-by Reliability, Tangibility, Empathy, Assurance and Responsiveness.