A Understanding Consumer Behavior Strategies of Organizations:A Qualitative Approach

Abstract

Understanding consumer behavior is crucial for organizational success in both maintaining existing products and introducing new ones. This qualitative investigation delves into the comprehension of organizational approaches and methodologies employed in analyzing consumer behavior. Utilizing an interview-based research design, data is collected from a variety of organizations spanning different brands. Specifically targeting managers within four distinct organizations, the research utilizes an interview guide comprising questions designed to elicit insights on how these organizations assess consumer behavior. The study elucidates the varied approaches adopted by organizations in analyzing consumer behavior. The results of the study provide a comprehensive depiction of the approaches adopted by organizations for the analysis of consumer behavior, along with a thorough examination of the significant impacts and challenges inherent in these practices. In conclusion, this research contributes valuable insights into how organizations understand their customers’ needs, and the significance they attribute to customer feedback and reviews.