View of Jinnah Business Review Jan 2022, Vol. 10, No. 1, pp. 87-97DOI: 10.53369/GAKB8969Impact of Sensory Marketing on Purchase Intention: MediatedRole of Sensory Experience and Moderated Role of SwitchingCost

Return to Issue Details Jinnah Business Review Jan 2022, Vol. 10, No. 1, pp. 87-97DOI: 10.53369/GAKB8969Impact of Sensory Marketing on Purchase Intention: MediatedRole of Sensory Experience and Moderated Role of SwitchingCost Download Download PDF